Project Spotlight: Orasonic

Fiddlie proudly collaborated with Orasonic to revolutionise pet oral care by engineering an advanced, technology-driven toothbrush specifically tailored for dogs. Leveraging our extensive expertise in hardware and software development, we brought Orasonic's innovative concept to life, delivering a groundbreaking solution in pet dental hygiene technology.

Recognising the challenges dog owners frequently face—including resistance from pets, the messiness of traditional brushing methods, and concerns about harsh chemicals—our team embarked on extensive research, rigorous prototyping, and iterative refinement to develop an accessible, highly effective toothbrush. Our goal was to create a product that seamlessly integrates advanced technology, offering a superior alternative to conventional pet oral care solutions.

Central to Orasonic's success was our development and fine-tuning of a sophisticated combination of ultrasonic, subsonic, infrared (IR), and ultraviolet (UV) emission technologies. Each technology serves a distinct purpose in enhancing oral hygiene:

• Ultrasonic and subsonic vibrations deliver powerful yet gentle cleaning, effectively removing plaque and tartar without irritating sensitive gums.

• Infrared technology offers therapeutic benefits, helping to soothe inflammation and promote healthier gums.

• Ultraviolet emission actively targets and eradicates harmful bacteria, ensuring lasting freshness and hygiene.

A key innovation in our design was the inclusion of exchangeable paste cartridges, streamlining toothpaste application and maintenance, significantly reducing the inconvenience associated with traditional methods. These cartridges facilitate easy switching between different toothpaste formulations, catering to diverse pet care requirements.

Adaptability was another crucial aspect of our design. Recognising the unique needs of various dog breeds and sizes, we developed interchangeable brush heads with soft silicone bristles. Additional attachments—including tongue scrapers, teeth whitening heads, and water flossers—were meticulously integrated to provide a comprehensive and adaptable oral care system.

Throughout the project, our fixed-quote business model provided Orasonic with financial predictability, eliminating the uncertainties associated with conventional hourly billing. This allowed them to manage their budget effectively and with confidence.

Integral to the successful development of Orasonic was our close collaboration with dental care specialist Deepak Songra from Petdentist. Working alongside Deepak ensured our product met rigorous clinical standards and veterinary approval. Deepak's insights and expert feedback guided our iterative development process, helping refine the toothbrush’s functionality, safety, and usability. Regular consultations allowed our engineers to incorporate targeted improvements, optimising the device for practical home use while ensuring it maintained professional standards of dental hygiene. This partnership was instrumental in achieving swift market acceptance and positioned Orasonic as a trusted, vet-recommended oral care product.

Fiddlie's commitment to fixed-price development provided Orasonic with clear financial transparency and budget control, crucial for startups navigating the uncertainties of new product launches. This project exemplifies Fiddlie's dedication to combining cutting-edge technology, client-centric approaches, and expert collaboration, delivering exceptional solutions that redefine industry standards.

At Fiddlie, we're proud to contribute to projects that have the potential to make a real difference in people's lives. The Orasonic toothbrush can allow people to give their pets a clinic-quality clean at home, leading to longer life and better help for our furry friends.

This project exemplifies our commitment to innovation, quality, and rapid prototyping. We look forward to taking on more challenges that push the boundaries of design and engineering, always with an eye toward creating products that enhance lives and drive progress.