Product Prototyping Stages: From Concept to Production.
As a startup founder with a brilliant product idea, you're standing at the threshold of an exhilarating journey. The path from concept to market-ready product is paved with challenges, triumphs, and invaluable learning experiences. Today, we're embarking on an in-depth exploration of the product prototyping process – a crucial phase that will transform your vision into tangible reality.
In this comprehensive guide, we'll navigate through each stage of the prototyping journey, from the initial looks-like/works-like phase, through Engineering Validation Testing (EVT), Design Validation Testing (DVT), and finally to Production Validation Testing (PVT). By the end of this article, you'll have a robust roadmap to guide your product development process, equipping you with the knowledge to turn your lightbulb moments into market-disrupting innovations.
The Crucial Role of Prototyping in Product Development
Before we dive into the specific stages, it's essential to understand why prototyping is the backbone of successful product development. Prototyping isn't just about creating a physical representation of your idea; it's a strategic process that can make or break your product's success.
First and foremost, prototyping is your best defense against risk. In the world of startups, where resources are often limited and time is of the essence, you can't afford to invest heavily in a product that may not work or resonate with your target market. By creating prototypes, you're essentially testing the waters. You're identifying potential issues, technical challenges, and user experience problems early in the development process, when changes are less costly and easier to implement.
Consider the cautionary tale of Juicero, a startup that raised over $120 million to develop a high-tech juicer. The company spent years perfecting their product before launch, only to discover that users could squeeze the juice packs by hand just as effectively as the $400 machine. Earlier and more extensive prototyping and user testing might have revealed this fatal flaw, saving millions in development costs and preventing a very public failure.
Prototyping also serves as a powerful tool for securing funding. Investors are inundated with pitches and ideas daily, but a well-crafted prototype can set you apart from the crowd. It demonstrates that you've moved beyond the idea stage and have a concrete proof of concept. When Dropbox was still in its infancy, founder Drew Houston created a simple video demonstrating a prototype of the file-sharing service. This three-minute video generated immense interest from potential users and investors alike, playing a crucial role in the company's early success.
Furthermore, prototypes are invaluable for gathering user feedback. While you may have a clear vision of your product, your target users might interact with it in unexpected ways or have needs you hadn't anticipated. By putting prototypes in the hands of potential customers, you gain insights that can refine and improve your product. This user-centric approach has been a cornerstone of success for companies like Apple, known for its extensive prototyping and testing processes.
Lastly, prototypes can be essential in the patent process. In many jurisdictions, a working prototype can strengthen your patent application, providing a concrete demonstration of your invention's functionality. This can be crucial in establishing the novelty and non-obviousness of your product, key criteria in patent approval.
With these benefits in mind, let's embark on our journey through the prototyping process, starting with the looks-like/works-like stage.
The Looks-Like/Works-Like Stage: Bringing Form and Function Together
The looks-like/works-like stage is where your product idea begins to take tangible shape. This phase is all about exploring and validating both the aesthetic and functional aspects of your product, often through separate but parallel processes.
The "Looks-Like" Prototype: Crafting the Face of Your Product
The "looks-like" prototype is your product's first impression on the world. It's a visual and tactile representation that focuses on the aesthetic and ergonomic aspects of your design. Think of it as your product's Hollywood headshot – it needs to capture attention and communicate the essence of your vision.
Creating a looks-like prototype involves a range of techniques and technologies. You might start with simple sketches or 3D renderings to explore different design concepts. As you refine your ideas, you'll likely move on to more sophisticated methods like 3D printing, CNC machining, or even hand-crafted models.
The key here is to create a physical object that people can see, touch, and interact with. This prototype doesn't need to have any working internal components – its job is purely to communicate the physical design, size, and user interface of your product.
Let's consider a real-world example. When Beats by Dre was developing their iconic headphones, they spent considerable time perfecting the looks-like prototype. The distinctive design, with its bold curves and prominent logo, was a crucial part of the product's appeal. The team created numerous physical models, tweaking everything from the headband's arc to the size of the ear cups, long before they finalized the internal audio components.
When crafting your looks-like prototype, pay close attention to ergonomics and user comfort. If you're developing a handheld device, for instance, how does it feel when held for extended periods? Are buttons and controls easily accessible? These are questions that a looks-like prototype can help you answer.
Material selection is another crucial consideration at this stage. While your prototype might not be made from the final production materials, you should be thinking ahead to what those materials might be. Consider factors like durability, weight, texture, and even the emotional response different materials might evoke in users.
Remember, the looks-like prototype is also an opportunity to align your product's appearance with your brand identity. Colors, finishes, and overall aesthetic should all reflect the image you want to project to your target market.
The "Works-Like" Prototype: Breathing Life into Your Idea
While the looks-like prototype is all about external appeal, the works-like prototype is where the magic happens inside. This version of your prototype might not win any beauty contests, but its job is to prove that your product can actually do what you claim it can do.
Creating a works-like prototype often involves a fair bit of creative problem-solving and "MacGyvering." You're not aiming for a polished, final product here – you're building a proof of concept. This might mean cobbling together off-the-shelf components, using development boards like Arduino or Raspberry Pi, and writing rough code to demonstrate core functionality.
Let's say you're developing a smart home device that monitors air quality and adjusts your HVAC system accordingly. Your works-like prototype might consist of a basic air quality sensor connected to a microcontroller, with a simple display showing readings. It might be a mess of wires and circuit boards hot-glued together, but if it can accurately detect air quality changes and send signals to adjust ventilation, it's doing its job.
The works-like stage is where you'll encounter and solve many of the technical challenges in your product. You might discover that your chosen sensor isn't accurate enough, or that your algorithm needs tweaking to respond quickly to changes. These are exactly the kinds of insights you want to gain at this stage, before you've invested in expensive tooling or large-scale production.
Power consumption is another critical factor to consider in your works-like prototype, especially for battery-powered devices. Your prototype might be running off a large battery pack or even plugged into the wall, but it should give you a realistic idea of how much power your product will consume in real-world use.
Merging Looks-Like and Works-Like: The Path to a Unified Prototype
As you progress through the prototyping process, your goal should be to gradually merge your looks-like and works-like prototypes. This convergence is where your product really starts to take shape as a cohesive whole.
The process of combining aesthetics and functionality often involves a series of compromises and creative solutions. You might find that the sleek design you envisioned doesn't leave enough room for all the necessary components, or that the perfect material for the outer casing interferes with your wireless signals.
Take the example of the first-generation iPhone. Apple's development process involved creating numerous prototypes that progressively combined looks-like and works-like elements. Early prototypes were much thicker than the final product, as the team worked to squeeze the necessary components into the slim form factor that Steve Jobs demanded. This process involved countless iterations, with the industrial design and engineering teams working closely together to solve challenges as they arose.
As you work towards a unified prototype, consider using iterative design sprints. Set short-term goals for specific aspects of your product, prototype and test them, then incorporate what you've learned into the next iteration. This approach allows you to make steady progress while remaining flexible and responsive to new insights.
Remember, the goal at this stage isn't perfection. Your prototype should be good enough to demonstrate your product's core value proposition and gather meaningful feedback. Don't get bogged down trying to resolve every minor issue – there will be time for fine-tuning in later stages.
By the end of the looks-like/works-like stage, you should have a prototype that resembles your envisioned final product both externally and functionally. It might not be pretty on the inside, and there may still be rough edges, but it should be capable of demonstrating your product's key features and value to potential users, team members, and investors.
With this unified prototype in hand, you're ready to move on to the next phase of the journey: Engineering Validation Testing (EVT). But before we dive into EVT, take a moment to celebrate this milestone. You've taken a significant step forward, transforming your idea into something tangible and functional. The road ahead will have its challenges, but you've laid a solid foundation for success.
Engineering Validation Test (EVT): Proving Your Product's Mettle
With a unified prototype in hand, you're ready to enter the Engineering Validation Test (EVT) phase. This stage marks a significant shift in your product development journey. You're moving from proof-of-concept to proof-of-feasibility, aiming to validate that your product can be manufactured and that it meets its core performance requirements.
The Objectives and Process of EVT
The primary goal of EVT is to prove that your product's critical functionalities work in a form factor close to the final design. This stage involves building a small batch of prototypes, typically ranging from 5 to 10 units, that closely resemble the intended final product.
These EVT units are not built on a production line but are usually hand-assembled by your engineering team. They should use materials and components that are as close as possible to what you intend to use in the final product. This approach allows you to test the interaction between components and identify any issues that might arise from your chosen materials or design.
During EVT, you'll subject your prototypes to a battery of tests designed to validate core functionality and identify any major design flaws. This testing regime typically includes:
1. Functionality Testing: This involves meticulously testing each feature of your product to ensure it performs as intended. For a smartphone, this might include testing the touchscreen responsiveness, camera quality, speaker output, and so on.
2. Performance Testing: Here, you're looking at how well your product performs its primary functions. Does it meet the speed, accuracy, or efficiency benchmarks you've set? For a fitness tracker, you might test the accuracy of step counting or heart rate monitoring under various conditions.
3. Environmental Testing: Your product needs to function in the real world, which means it needs to withstand the conditions it will face during normal use. This could involve testing in extreme temperatures, high humidity, or even simulated rain for water-resistant products.
4. Preliminary Safety Testing: While full safety certification usually comes later, EVT is the time to start checking that your product meets basic safety standards. This is particularly crucial for products that use batteries, connect to main power, or are intended for use by children.
5. Stress Testing: This involves pushing your product beyond its normal operating parameters to identify potential failure points. You might run a device continuously for days, simulate years of use in a compressed timeframe, or subject it to forces beyond what it would normally experience.
The Challenges of EVT and How to Overcome Them
One of the biggest challenges during EVT is balancing functionality with form factor. As you work to fit all the necessary components into your desired design, you may encounter issues with heat dissipation, signal interference, or simply running out of space. This is where creative problem-solving and sometimes difficult trade-offs come into play.
Take the development of the Microsoft Surface Pro as an example. The team faced significant challenges in creating a full-powered PC in a tablet form factor. Heat management was a particular issue, leading to the development of an innovative cooling system that uses the kickstand as a heat sink. This kind of creative solution often emerges from the challenges encountered during EVT.
Another common challenge is dealing with unexpected issues that arise during testing. No matter how well you've planned, you're likely to encounter some surprises when you start putting your product through its paces. The key here is to remain flexible and have a diverse team ready to tackle problems from different angles.
For instance, when Dyson was developing its first bladeless fan, they encountered unexpected noise issues during EVT. The air flow was creating a high-pitched whistle that wasn't apparent in earlier prototypes. This led to a series of design iterations and the development of new testing methodologies to quantify and minimize the noise.
Maintaining momentum can also be challenging during EVT, especially when facing setbacks or unexpected problems. It's crucial to keep your team motivated and stakeholders informed of progress. Set clear milestones and celebrate small victories along the way. Remember, every problem solved is a step towards a better product.
Learning from EVT: Refining Your Design
The insights gained during EVT are invaluable for refining your product design. Every test, every failure, and every unexpected result is an opportunity to improve your product. Be prepared to make changes to your hardware design, firmware, and software based on your findings.
It's also during EVT that you should start seriously considering manufacturability and cost optimization. As you resolve design issues, always keep in mind how your solutions will translate to mass production. A complex assembly process or an expensive custom part might solve a problem in your EVT units, but could make your product unviable when scaled up to full production.
By the end of the EVT phase, you should have a prototype that not only looks and works like your envisioned final product, but has also proven its core functionality under testing. You'll have identified and resolved major design issues, and you'll have a clear understanding of what changes need to be made before moving to the next stage.
Remember, EVT is like sending your product to boot camp. It might be tough, but your product will come out stronger, more reliable, and one big step closer to market readiness. With the lessons learned from EVT, you're now prepared to move on to the next crucial stage: Design Validation Testing (DVT).
Design Validation Test (DVT): Refining Your Product for the Real World
Having successfully navigated the Engineering Validation Test phase, your product has proven its basic functionality and feasibility. Now, it's time to take things to the next level with Design Validation Testing (DVT). This crucial stage is where your product transitions from a working prototype to a design that's ready for mass production.
The Purpose and Process of DVT
The primary objective of DVT is to validate that your final design meets all specifications and quality standards, and can be manufactured at scale. This phase involves producing a larger batch of prototypes, typically ranging from 50 to 200 units, using production-intent processes. This means that while you're not yet in full production, you're using processes, materials, and components that closely mimic what you'll use in the final manufacturing run.
During DVT, you'll be focusing on several key areas:
Comprehensive Testing: DVT involves a much more rigorous and extensive testing regime compared to EVT. You'll be conducting a wide array of tests to ensure your product performs consistently and reliably under various conditions. This includes:
Functional Testing: Every feature of your product will be tested across multiple units to ensure consistent performance. This helps identify any variations that might occur in the manufacturing process.
Reliability Testing: Your product will undergo long-term use simulations to ensure it can withstand extended use without failure. This might involve cycle testing (repetitively using a product's functions) or accelerated life testing (simulating years of use in a compressed timeframe).
Environmental Testing: Building on the preliminary tests from EVT, you'll now subject your product to a full suite of environmental tests. This could include extreme temperature tests, humidity tests, altitude tests, and more, depending on your product's intended use case.
Compatibility Testing: If your product needs to work with other devices or within a larger ecosystem, DVT is the time to ensure everything plays nicely together. For a smartphone, this might involve testing with various accessories, different cellular networks, and a range of apps.
User Experience Testing: While you've likely been gathering user feedback throughout the development process, DVT is when you'll conduct more formal usability studies. This involves putting your near-final product in the hands of people from your target demographic and observing how they interact with it.
Regulatory Testing: Depending on your product and target markets, you'll need to ensure compliance with various regulatory standards. This could include FCC testing for electronic devices, UL safety testing, CE marking for European markets, and so on. DVT is the time to perform these tests and make any necessary adjustments
Manufacturing Process Validation: DVT is not just about testing the product itself, but also about validating the processes that will be used to manufacture it at scale. This involves working closely with your manufacturing partners to refine and optimize the production process. You'll be looking at factors such as:
Production Yield Rates: What percentage of units produced meet your quality standards? Low yield rates can significantly impact your costs and production capacity.
Assembly Process Efficiency: How long does it take to assemble each unit? Are there steps in the process that could be streamlined or automated?
Quality Control Measures: What checks and balances need to be in place to ensure consistent quality across large production runs?
Let's consider the example of Tesla's Model 3 production ramp-up. During the DVT phase, Tesla encountered significant challenges with their automated production line, particularly with battery module assembly. These issues led to what Elon Musk referred to as "production hell," necessitating a redesign of parts of the manufacturing process and even the construction of a new production line under a tent in the factory parking lot. This illustrates the critical importance of thoroughly validating and refining manufacturing processes during DVT.
Supply Chain Verification: DVT is also the time to ensure that your supply chain is robust and can support full-scale production. This involves:
Confirming that all suppliers can meet your volume requirements and quality standards.
Assessing lead times for critical components and materials.
Identifying potential supply chain risks and developing mitigation strategies.
Evaluating alternative suppliers for key components to reduce reliance on single sources.
The importance of thorough supply chain verification was starkly illustrated during the global chip shortage that began in 2020. Companies that had diversified their supply chains and had alternative sources for key components were better able to weather the storm.
Final Design Tweaks: Based on the results of your comprehensive testing and manufacturing process validation, you'll likely need to make some final adjustments to your product design. These could range from minor tweaks to more significant changes if serious issues are uncovered. The key is to remain flexible and be willing to make changes that will improve the product's performance, reliability, or manufacturability.
Challenges and Strategies in DVT
One of the primary challenges during DVT is balancing quality and cost. As you refine your design and manufacturing processes, you'll often encounter opportunities to reduce costs, but these must be carefully weighed against potential impacts on quality.
A useful approach here is value engineering – a systematic method of improving the "value" of goods or products and services by examining their function. Value, in this context, is the ratio of function to cost. The goal is to maximize function while minimizing cost. This might involve:
Identifying alternative materials that offer similar performance at a lower cost.
Redesigning parts to simplify manufacturing without compromising functionality.
Consolidating multiple parts into a single, more easily manufactured component.
Another significant challenge during DVT is meeting all necessary regulatory requirements. Different markets have different standards and certifications, and navigating this complex landscape can be daunting. It's crucial to engage with regulatory experts early in the process and build a comprehensive checklist of all necessary certifications for your target markets.
Apple's experience with the original iPhone provides an interesting case study here. The development team was so focused on creating a revolutionary product that they initially overlooked some of the regulatory requirements for mobile phones. This led to a scramble in the final months before launch to ensure compliance with FCC regulations, including making last-minute changes to the phone's electronics to reduce electromagnetic emissions.
Moving Beyond DVT
By the end of the DVT phase, you should have a final design that not only functions as intended but has also proven its reliability, manufacturability, and compliance with relevant standards. You'll have ironed out any remaining kinks in your manufacturing process and validated your supply chain.
However, your journey isn't over yet. The next and final stage before full production is Production Validation Testing (PVT). This is where you'll prove that your product can be consistently manufactured at scale while maintaining the quality and performance standards you've established.
Production Validation Test (PVT): The Final Countdown
Production Validation Testing represents the last major hurdle before your product enters full-scale manufacturing and hits the market. This critical phase is all about ensuring that your carefully designed and tested product can be consistently produced at scale, maintaining the quality and performance you've worked so hard to achieve.
The Objectives of PVT
The primary goals of PVT are to:
Validate the entire production process at scale
Ensure consistent quality across a larger production run
Finalize all aspects of the product, packaging, and support materials
Prepare for full-scale manufacturing and market launch
The PVT Process
During PVT, you'll manufacture a pilot run of your product. This typically involves producing 100 to 500 units (or more for high-volume products), using the actual production lines, tools, and processes that will be used for the full production run.
Here's a deeper look at what happens during PVT:
Full Production Line Testing: Unlike in previous stages where units might have been hand-assembled or produced on prototype lines, PVT units are manufactured on the actual production lines that will be used for full-scale production. This allows you to:
Validate that your production processes work as intended at scale
Identify any bottlenecks or inefficiencies in the production line
Ensure that quality control measures are effective when operating at production speeds
Let's consider the launch of Microsoft's Xbox 360 as an example. During PVT, Microsoft produced thousands of units to test their production processes. However, they faced challenges with yield rates and quality control, particularly with the GPU assembly. These issues, which weren't fully resolved during PVT, contributed to the infamous "Red Ring of Death" problem that plagued early Xbox 360 units after launch. This underscores the critical importance of thorough testing and problem-solving during the PVT phase.
Quality Assurance at Scale: PVT is your opportunity to validate that your quality control processes can effectively catch defects when operating at production speeds. This typically involves:
Conducting thorough QA testing on a significant sample of units from the PVT run
Verifying consistency in performance, appearance, and functionality across the production run
Stress-testing your QA processes to ensure they can keep up with full production volumes
For example, when Apple was preparing to launch the first MacBook Air, they discovered during PVT that the ultra-thin aluminum casing was prone to small dents and scratches during the manufacturing process. This led to the development of new handling procedures and quality control checks to ensure that each unit met Apple's stringent cosmetic standards.
Production Line Optimization: PVT is your last chance to fine-tune your manufacturing processes before full production. This might involve:
Adjusting the layout of the production line to improve efficiency
Optimizing the timing and sequencing of various manufacturing steps
Identifying opportunities for automation to reduce errors and increase consistency
Tesla's production ramp-up for the Model 3 provides an instructive example here. During PVT and early production, Tesla continually refined their manufacturing processes, even going so far as to build a new assembly line in a giant tent outside their factory. This unorthodox approach allowed them to rapidly iterate on their production processes, ultimately achieving their target production rate.
Supply Chain Validation: PVT is the final test of your supply chain before full production. You'll be confirming that:
All suppliers can consistently deliver components at the required quality and volume
Your logistics systems can handle the flow of materials into your production facility and finished products out to distribution centers
Any issues with packaging or shipping processes are identified and resolved
The importance of thorough supply chain validation was demonstrated during the launch of Sony's PlayStation 5. Despite extensive planning and testing, Sony faced significant supply chain challenges that limited their ability to meet consumer demand. While some of these issues were due to external factors (like the global chip shortage), it highlights the critical importance of robust supply chain planning and validation during PVT.
Finalizing the Product Ecosystem: PVT is not just about the product itself, but the entire ecosystem around it. This includes:
Finalizing packaging design and materials
Completing user manuals and support documentation
Setting up and testing customer service and support systems
Preparing marketing materials and coordinating with sales teams
Apple's approach to the "unboxing experience" is a prime example of the attention to detail required here. During PVT for new iPhone models, Apple meticulously tests and refines every aspect of the packaging, from the way the lid lifts off the box to the arrangement of accessories inside. This level of detail contributes significantly to the premium feel of their products and the overall customer experience.
Challenges and Strategies in PVT
One of the biggest challenges during PVT is maintaining quality at scale. When you move from producing dozens of units to hundreds or thousands, new issues can emerge. Implement robust statistical process control (SPC) methods to monitor quality across your production run. Train your production staff thoroughly and create clear quality benchmarks.
Another common challenge is dealing with last-minute issues. Despite all your careful planning and testing in previous stages, new problems can still crop up during PVT. Have a rapid response team ready to address unexpected issues. Maintain open communication channels between your engineering, manufacturing, and quality control teams to ensure problems are quickly identified and resolved.
Launch timing pressures can also be a significant challenge during PVT. As you near your planned launch date, there can be immense pressure to rush through PVT and move to full production. Resist this temptation. Build buffer time into your schedule for unforeseen delays, and be prepared with contingency plans for various scenarios.
Beyond PVT: Launching and Continuous Improvement
A successful PVT run is a major milestone, signaling that your product is ready for mass production and market launch. However, the journey doesn't end here. As you move into full production and your product reaches consumers, consider the following:
Post-Launch Monitoring: Closely monitor early customer feedback and product performance in the real world. This can help you quickly identify and address any issues that may have slipped through your testing processes.
Iterative Improvements: Plan for software updates and potential hardware revisions based on real-world performance and user feedback. Even the most successful products continue to evolve post-launch.
Manufacturing Optimization: Continue to refine your production processes to improve efficiency and reduce costs. This ongoing optimization can significantly impact your product's profitability over time.
Market Adaptation: Stay responsive to changing customer needs and market trends. Be prepared to iterate on your product or develop new variants to meet evolving market demands.
Wrapping Up: Your Blueprint for Product Development Success
Congratulations! You've now completed a comprehensive journey through the product prototyping and validation process, from the initial looks-like/works-like prototypes, through EVT, DVT, and finally PVT. This journey represents the transformation of your initial idea into a market-ready product, tested and refined through multiple stages of development.
Let's recap the key stages and their importance:
Looks-Like/Works-Like Prototyping: This initial stage is where you bring your idea to life, creating prototypes that demonstrate both the intended aesthetics and core functionality of your product. It's a crucial phase for validating your concept and gathering early feedback.
Engineering Validation Testing (EVT): In this phase, you prove that your product's critical functionalities work in a form factor close to the final design. EVT helps you identify and resolve major technical challenges and design issues.
Design Validation Testing (DVT): DVT is where you refine your product design and validate that it meets all specifications and can be manufactured at scale. This phase involves comprehensive testing and the validation of your manufacturing processes and supply chain.
Production Validation Testing (PVT): The final stage before full production, PVT ensures that your product can be consistently manufactured at scale while maintaining quality and performance standards. It's your last chance to optimize your production processes and prepare for market launch.
Throughout this journey, remember these guiding principles:
Iterate Early and Often: Don't aim for perfection in the early stages. Quick iterations allow for faster learning and improvement. Each prototype and test is an opportunity to refine your product.
Engage Users Throughout: From early concepts to final testing, user feedback is invaluable. Your product exists to solve a problem or meet a need for your users - keep them at the center of your development process.
Plan for Flexibility: Be prepared to pivot or make significant changes based on what you learn. Some of the most successful products evolved significantly from their initial concepts based on insights gained during the development process.
Document Everything: Thorough documentation of decisions, changes, and learnings will be invaluable as you progress. It helps maintain consistency across your team and can be crucial for troubleshooting issues that arise later in the process.
Build a Strong Team: Surround yourself with diverse expertise to tackle the multifaceted challenges of product development. A blend of engineering, design, manufacturing, and business expertise can make the difference between a good product and a great one.
Remember, every great product started as a simple idea. The journey from concept to market-ready product is challenging, but with persistence, creativity, and a systematic approach to prototyping and testing, you're well-equipped to navigate the exciting world of product development.
As you embark on your own product development journey, keep this guide as your roadmap. Each stage presents its own challenges and opportunities, but by following this process, you'll be giving your product the best possible chance of success in the market.
What's your product idea? Are you ready to start your prototyping journey? Share your thoughts and experiences in the comments below. Your insights could inspire fellow entrepreneurs and spark discussions that lead to the next big innovation. Remember, every successful product has a story - and yours is just beginning. Good luck, and happy innovating!
Stay tuned for more in-depth guides on each prototyping stage, coming soon to our blog!
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